Compose Coffee's New Strawberry Soft Serve Is Melting Fast

Summary

Compose Coffee just dropped a strawberry soft serve, but people who tried it are saying the portion's basically the same as the ice cream latte for just 200 won less. The topping amount is pretty modest, and if you're eating it outside in this weather it melts in five minutes flat. Most are saying they'd rather just stick with the regular ice cream latte.

Why do we peek

Koreans take their budget cafe value very seriously, especially at chains like Compose that built their entire brand on being cheap. When a new menu item feels like it's not giving you bang for your buck — even if it's just 200 won — people will absolutely call it out online. It's not just about the price, it's about feeling like you got played.

Main Story

Compose Coffee just launched a strawberry soft serve for 1,800 won, but customers are calling it out for basically being the same portion as their ice cream latte (2,000 won) with minimal toppings. The bigger issue? It melts completely in five minutes if you're eating it outside in this heat. Most people are saying they'd rather just stick with the regular ice cream latte instead.

Backstory

Compose Coffee is Korea's biggest budget cafe chain with over 2,500 locations — it's basically everywhere. Their whole thing is dirt-cheap drinks (Americanos start at 1,500 won), so when they launch something new, expectations are high that it'll be worth it. If you're visiting Korea and want to try their soft serve, maybe eat it inside the store or you'll be drinking melted ice cream soup in minutes.

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