YouTubeJune 10, 2026
HYBE Just Dropped Three Girl Groups Into One MV
Summary
LE SSERAFIM, ILLIT, and KATSEYE just released a collab MV called 'ICONIC BY MISTAKE' and it's already at nearly 10 million views. It's rare to see three groups from the same label come together like this—especially with KATSEYE being HYBE's global group. People are calling it a power move, and the production credits alone show they went all out with dual shoots in Seoul and LA.
Why it went viral
People aren't used to seeing multiple groups from the same company collaborate like this—it's more common to see solo features or unit tracks. Add in KATSEYE as HYBE's global project and it feels like a statement about the label's girl group lineup. The production scale and the fact that all three groups are having solid runs right now made it feel like an event, not just a release.
Main Story
LE SSERAFIM, ILLIT, and KATSEYE dropped a collab MV called 'ICONIC BY MISTAKE' and it hit nearly 10 million views fast. It's the first time HYBE's put three of its girl groups together in one video—filmed across Seoul and LA with a packed production team. The song's got this confident, carefree vibe that matches how all three groups are positioned right now.
Backstory
HYBE's been building out its girl group roster aggressively—LE SSERAFIM's the senior group with hits like "ANTIFRAGILE," ILLIT had a viral debut with "Magnetic," and KATSEYE's the US-based group from a Netflix survival show. This collab is basically HYBE showing off its range. It's also rare in K-pop for a label to push multiple groups together instead of keeping them in separate lanes, so this feels like a flex.
FAQ
Where can I watch the ICONIC BY MISTAKE music video?
It's on HYBE LABELS' official YouTube channel. The video features all three groups—LE SSERAFIM, ILLIT, and KATSEYE—and was filmed in both Seoul and LA.
Why did HYBE put three girl groups in one music video?
It's a showcase move—HYBE's been expanding its girl group portfolio and this collab highlights all three at once. It's rare for a K-pop label to merge groups like this instead of promoting them separately, so it reads as a power move.
Who is KATSEYE and why are they in a HYBE video?
KATSEYE is HYBE's global girl group formed through a Netflix survival show. They're based in the US and sing mostly in English, so including them in this collab signals HYBE's push into Western markets alongside its Korean groups.
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