YouTubeJune 22, 2026
HYBE's New Soloist EVAN Just Dropped His Debut MV
Summary
HYBE just launched EVAN, a new solo artist under BELIFT LAB, and his debut MV 'Ride or Die' is already at 5 million views. He's got the full HYBE treatment — executive producer Kim Taeho, accounts on every platform imaginable, and that polished sound K-pop fans recognize instantly. People are curious if he'll follow the ENHYPEN path or carve out something totally different.
Why it went viral
It's rare to see a Big 4 company launch a solo male artist from scratch instead of debuting a group first. EVAN's getting the kind of investment and global push usually reserved for groups, so fans are curious what HYBE sees in him. Plus, BELIFT LAB launching someone who isn't from a survival show is a first, which makes the whole thing feel experimental.
Main Story
HYBE just debuted EVAN, a new solo artist under BELIFT LAB, and his first music video "Ride or Die" hit 5 million views fast. He's got the full HYBE machine behind him — executive producer Kim Taeho, global platform rollout on Weverse and TikTok, and that signature polished K-pop production. People are watching to see if he'll follow the boy group formula like ENHYPEN or do something completely his own.
Backstory
BELIFT LAB is the HYBE sub-label that created ENHYPEN through the I-LAND survival show, so they're known for boy groups with a very specific aesthetic. Launching a solo artist without a survival show backstory is totally different from their usual playbook. If you're into K-pop debuts, this is one to watch — it's either going to set a new trend or show what doesn't work when you skip the group formula.
FAQ
Who is EVAN from HYBE?
EVAN is a new solo artist under BELIFT LAB, HYBE's sub-label known for ENHYPEN. He just debuted with the song 'Ride or Die' and he's the first BELIFT artist launched without a survival show. Not much is known about his background yet, but he's getting a major global push from day one.
Where can I watch EVAN's debut music video?
You can watch 'Ride or Die' on HYBE Labels' official YouTube channel. It's also available on Weverse and other streaming platforms where HYBE typically uploads content. The MV already passed 5 million views shortly after release.
Is EVAN part of a K-pop group?
No, EVAN is a solo artist. That's what makes this debut unusual — HYBE sub-labels like BELIFT LAB normally focus on boy groups. He's being promoted as an individual act with his own sound and concept, which is rare for a debut under a Big 4 company.
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