LooksJune 14, 2026
Olive Young Just Opened Its Second US Store
Summary
Olive Young opened its second US location at Century City mall in LA, and people were already lining up before the doors even opened. The first store in Pasadena mostly drew Korean beauty fans who already knew the brand, but this one's in a massive mainstream shopping center — they're clearly betting big on breaking into the wider American market.
Why do we peek
For Koreans, seeing Olive Young expand in the US feels like validation that their beauty culture has real staying power abroad. It's not just about K-pop fans anymore — when a Korean drugstore opens in Century City next to Nordstrom and Bloomingdale's, it means Korean beauty is being treated as mainstream, not niche. That shift matters to people here.
Main Story
Olive Young just opened its second US store at Century City mall in LA, and people lined up before the doors even opened. The first location in Pasadena mostly drew K-beauty fans who already knew the brand, but this one's sitting in the middle of one of LA's biggest mainstream shopping centers. They're clearly going all-in on reaching everyday American shoppers, not just the Korean beauty crowd.
Backstory
Olive Young is Korea's biggest health and beauty retail chain — think Sephora meets Walgreens, but way more fun to browse. It's where Koreans go for everything from skincare to snacks, and the stores are designed to let you try almost everything before you buy. The US stores carry a curated selection of Korean beauty hits, so it's a solid entry point if you're curious about K-beauty but don't know where to start.
FAQ
What can you actually buy at Olive Young in the US?
They carry Korean skincare, makeup, haircare, and some body care products. You'll find popular brands like COSRX, Anua, Beauty of Joseon, and Torriden — basically the stuff that's trending on Korean beauty shelves right now. The selection is smaller than Korea stores, but it's the hits.
Are the prices the same as in Korea?
No, they're higher — you're paying US retail markups plus import costs. But compared to buying Korean products from US retailers or online with shipping, the prices are competitive. And you get to test things in person, which is worth something.
Is this store only for Korean speakers?
Not at all. The staff speaks English, product labels have English descriptions, and the whole setup is designed for American customers. It's not a Korean ethnic market — it's a Korean brand going mainstream, so everything's accessible even if you don't know a word of Korean.
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