Stray Kids Just Dropped a New Track Mid-Comeback Cycle

Summary

Stray Kids released "RUN IT" out of nowhere, and it's already pulling in millions of views. It's a pre-release for their upcoming album "THIS & THAT," so fans are basically getting a double dose of new music this cycle. The move's pretty classic JYP — hype up the comeback even more by giving people something to loop before the full drop.

Why it went viral

It's the surprise factor — Stray Kids didn't announce this track in advance, so fans woke up to a brand new music video they weren't expecting. Pre-release singles are a big deal in K-pop because they build momentum before the main album drop, and JYP knows how to time these things for maximum hype. Plus, Stray Kids has a massive global fandom that'll stream anything they put out within minutes of release.

Main Story

Stray Kids just dropped "RUN IT," a pre-release single for their upcoming album "THIS & THAT," and it's already racked up millions of views in its first day. The track came out of nowhere — no teasers, no countdown, just a full music video on a random weekday. Fans are getting two separate releases this comeback cycle, which means double the content before the full album even lands.

Backstory

Pre-release singles are a standard move in K-pop — agencies drop one track early to build buzz, then follow up with the full album a few weeks later. It's different from Western pop, where artists usually just release the lead single and that's it until album day. If you're new to following K-pop comebacks, expect multiple music videos, multiple title tracks, and a lot of content drops in a short window.

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